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As the marketing assistant for the Umich Industrial & Operations Engineering (IOE) Department, I helped raise awareness for the major and support its students. My work included:
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Posting on Instagram and LinkedIn 3x a week
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Sending weekly event newsletters with 75% open rates
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Photographing IOE events
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Writing articles about featured IOE students and professors
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Designed Out of Home advertising and posters for IOE
I really enjoyed finding fun ways to promote a nicher major and connect with IOE students!
Michigan Engineering
Posters I designed to promote IOE to undecided students
An IOE banner I designed!
A Pin I designed for declared students
Celebrating IOE throughout the seasons on our instagram!
One part of a video series I made highlighting IOE internships
Digital Bananers I made to promote Giving Blue Day
September 2022 - May 2024
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